Let's Do London
London & Partners
integrated campaign
As summer 2021 approached, and lockdown restrictions eased,
London was desperate to bring domestic tourists back to the city.
We realised that people had had enough of introspection, especially from advertisers. They were ready to live again. To have experiences. To share those with others.
Our strategy was to give people the reassurance they needed to get out
and about again, as well as reminding them why London is such a fantastic
place to reconnect with loved ones.
CCO: Graeme Noble. AD: Alexei Awan. Production: Move Studio
Digital out of home
Building on our ‘Let’s Do London’ creative platform, we created a campaign about the stories these experiences allow us to tell – stories which are the building blocks of human interaction. We led with radio and a vibrant TVC that seamlessly knitted together the stories of different people’s trips to London, showcasing the variety of experiences on offer.
Social content
Custom made font - Raven face
