Indonesia misinformation ads

Social media campaign

Concept work with TMW client, the Cabinet Office. They asked us to come up with some social content which would be used to show the general public of Indonesia the negative impact of the Russian invasion of Ukraine had on their own economy in an impactful and informative way.

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The result was a series of animated posts that show bold and striking typography stating the economic facts. These were then distorted and obliterated through various visual metaphors for the war overseas.